SpreadBeats


2024
  • Typographic Treatments
  • Illustration
  • Graphic Design
  • Character Design

Awards

1 Grand Prix Lion - Digital Craft / Cannes Lions 2024
2 Gold Lion - Direct, Digital Craft / Cannes Lions 2024

3 Silver Lion - Direct, Creative B2b, Entertainment Lions For Music / Cannes Lions 2024 3 Bronze Lion - Digital Graft, Creative B2b, Creative Data / Cannes Lions 2024

7 Shortlists - Titanium, Digital Graft (2), Entertainment Lions For Music, Creative Data, Creative B2b, Media / Cannes Lions 2024

1 Grand Lia - 8 Golds - 2 Silvers - 2 Bronzes Lia Awards 2024

Spotify's new B2B campaign, Spreadbeats, transforms the traditional media plan spreadsheet into a vibrant, music-driven experience. 

Developed in partnership with Uncharted and FCB NY, Spreadbeats was tested across 14 markets and delivered directly to brand and agency inboxes, offering a surprising and engaging experience.

I was actively involved in the Spreadbeats project, both conceptually and in crafting all the characters, typographic treatments, and designs using Microsoft Excel. This innovative approach redefined the creative potential of a traditional tool.