Havaianas Frescobol


  • Graphic design.
  • Art direction.
  • Experience design.

Frescobol is a sport typically beachy , created in Rio de Janeiro in the 20th century. It is played by two players or more. It is also common practice in public places. It is a collaborative game, where athletes are partners. In racquetball, friendship is cultivated and the commitment in the plays". The project was developed for the 2019 Havaianas summer campaign, as a way to create an atmosphere of relaxation, partnership and friendship, which are such strong characteristics of the Brazilian spirit.

︎︎︎ Adobe Illustrator
︎︎︎ Figma